Tag: ROI

Total Results: 366

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.

Zippo debuts legendary virtual lighter app for Android with in-app purchasing

Published: April 14, 2011

Zippo has brought its Virtual Zippo Lighter application to Google’s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads.

Clorox exec at ad:tech: Mobile has changed the brand's DNA

Published: April 13, 2011

SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand’s DNA and the way that it now looks at marketing its products.

Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry

Published: April 11, 2011

Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.

H&M focusing on full-scale retail experience on mobile

Published: April 8, 2011

Retailer H&M is committed to offering its customers a full-scale retail experience on mobile with a branded Web site, iPhone application and now an app for Android-enabled devices as well.

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

FUBU’s Coogi claims 10pc of sales come from mobile

Published: March 31, 2011

An executive at FUBU’s Coogi said that his company is currently focusing on making the handheld experience more satisfying for customers, since 20 percent of its online traffic comes from mobile and 10 percent of sales come from the medium as well.

Olympic Paints simplifies paint color choices for consumers

Published: March 31, 2011

Olympic Paints is looking to simplify the painting process for consumers via a mobile application that lets them manage their painting projects.

Amazon has the keys to a mobile steamroller

Published: March 30, 2011

By Adam Grenier

While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.