Tag: RSA

Total Results: 72

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Intersection of mobile and social means new advertising opportunities: panel

Published: April 6, 2011

NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

Universal Pictures uses mobile to link static print ads to interactive content

Published: February 10, 2011

Universal Pictures is using Microsoft Tag technology to promote the upcoming Judd Apatow movie “Bridesmaids.”

Universal Studios uses iPad magazine to promote Little Fockers movie

Published: December 23, 2010

Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

Sprint opens APIs to developers to spur more app development

Published: October 28, 2010

Sprint has enhanced its application developer Web site to offer more tools and resources for creating applications.

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

Published: September 10, 2010

Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.