Tag: RSI

Total Results: 44

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

Well-designed payment pages are key to higher conversion rates

Published: November 29, 2011

By Peter Caparso

With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant.

Are holidays the season for conversion, not building relationships?

Published: October 31, 2011

The holiday period is not the time to do marketing that is focused on building a relationship, according to an executive at Leapfrog Online, a digital marketing company.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Former Saatchi & Saatchi exec aims to transform Single Touch as CEO

Published: June 13, 2011

James L. Orsini left his comfortable perch as executive vice president and director of finance and operations at Saatchi & Saatchi to run Single Touch Systems Inc., a mobile media services firm with clients such as Walmart, Hertz and Allstate. Mobile was calling.

Using Web site best practice to increase mobile site conversion

Published: February 28, 2011

By Mark Simpson

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy rivals take the lead.

Mobile augmented reality is overhyped technology for now: Forrester

Published: December 23, 2010

A new research report by Forrester Research claims that augmented reality is way more than just a gimmick. However, mobile augmented reality is not delivering its promise – yet.

SMS case study - The University of Louisville

Published: November 3, 2010

See how the University of Louisville’s use of text messaging provided another avenue for outreach to incoming freshman.

University of Texas Medical Branch taps IBM mobile software to improve patient care

Published: November 1, 2010

The University of Texas Medical Branch is using IBM enterprise asset management software Maximo Everyplace to gain intelligence on thousands of physical assets across its campus via mobile.

Mobile is key development in evolution of education: McGraw-Hill

Published: August 26, 2010

Textbook publishers and institutions of higher learning see the advent of tablet PCs and ereaders as the beginning of a new era of learning.