Tag: RSS

Total Results: 15

3 mistakes to avoid when planning holiday 2011 campaigns

Published: July 14, 2011

By Steen Andersson

As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

It’s time for bricks-and-mobile

Published: March 15, 2011

By Steen Andersson

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

Nokia, Intuit team up to power mobile marketing services for small businesses

Published: September 16, 2010

Intuit and Nokia have formed an alliance to develop and deliver a new mobile and Web-based marketing service for small businesses worldwide.

SanDisk exec: Brands should use mobile to extend reach worldwide

Published: June 17, 2010

NEW YORK – Brands need to leverage one global strategy for mobile and then adapt and deploy it locally, according to a SanDisk executive at the Digital Marketing Days Conference & Expo.

Last-minute mobile efforts before Christmas

Published: December 22, 2009

By Steen Andersson

Black Friday and Cyber Monday have come and gone. You have this week left to convert more shoppers to buyers and meet holiday sales goals before Santa and you call it a day.

Philips Electronics runs mobile ads to promote new app, site

Published: December 1, 2009

Electronics giant Philips is running mobile ads to promote a new iPhone application and mobile Web site that tell busy foodies how to cook gourmet cuisine in 30 minutes.

Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Netbiscuits enables RSS feeds for mobile Web

Published: April 8, 2009

Netbiscuits Inc., a company providing a software platform for the creation, operation and monetization of mobile Web sites, launched a platform for the adaptation of RSS and ATOM feeds for mobile Web sites.

NuageProduction launches media content apps for iPhone

Published: January 6, 2009

NuageProduction has released four applications for the iPhone and iPod touch that give consumers customized access to thousands of international media sources, including USA Today and CBS.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Published: August 25, 2008

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.