Tag: Rachel Pasqua

Total Results: 4

Mobile is a must-have for agencies in 2012: Published: January 19, 2012; Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.
Growth in mobile search influencing desktop strategy: Published: June 21, 2011; The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.
ICrossing launches social media monitoring app: Published: October 14, 2009; For marketers keeping track of campaigns and brands, iCrossing has created Say What, an iPhone application to monitor social media sites.
How will Microsoft-Yahoo deal affect mobile?: Published: July 30, 2009; Yahoo and Microsoft claim that their deal will be a game-changer for Web search and will drive innovation. But mobile seems to have gotten only a cursory nod from the alliance.