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Tag: RadiumOne

Total Results: 16

   Displaying: 1 - 10

Relevancy, context can transcend ad-blocking on mobile
Published: October 5, 2015
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
Mobile Minutes: Building 3D Touch; Twitter highlights; RadiumOne scandal; Journalists on Facebook
Published: September 11, 2015
Today in mobile marketing – How Apple built 3D Touch; Twitter experimenting with highlights; RadiumOne worked to save IPO amid scandal; Journalists can now broadcast live over Facebook.
Deluge of agency reviews suggests big jump for mobile budgets in 2016
Published: June 24, 2015
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Dark social's popularity reflects interest in real-time sharing: report
Published: December 2, 2014
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
Mobile Minutes: Rovio, RadiumOne, Alibaba, the “shelfie”
Published: April 29, 2014
Today in mobile marketing - Angry Birds publisher Rovio reveals its growth stalled in 2013; RadiumOne CEO ousted after plea in domestic violence case; Alibaba, Yunfeng agree to buy $1.22 billion stake in Youku Tudou; The rise of the 'shelfie': Instagram's next craze.
Macy’s American Rag supports musical content outreach with hashtags, Instagram
Published: February 21, 2014
Macy’s private label clothing brand American Rag has launched a new music-driven program that includes hashtags, Facebook and Instagram activations for community-building and increasing brand awareness.
Microsoft's Foursquare deal makes sense but scale still an issue
Published: February 7, 2014
Microsoft’s deal with Foursquare does not push location services forward significantly, but it does point to how such offerings are increasingly table stakes in the mobile space.

Location-based advertising bridges online and physical retail
Published: January 9, 2014
By Kamal Kaur

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

Why mobile retargeting on Twitter is better than on Facebook or Google
Published: December 7, 2013
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.

Powering ad campaigns across devices
Published: October 8, 2013
By Kamal Kaur

The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.

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