Tag: Raj Kapoor
Total Results: 2
- Microsoft rolls out first bid-based mobile ad exchange
- Published: September 17, 2010
- Microsoft has launched what it claims is the first bidded ad exchange in mobile to give media buyers more control over their campaigns.
- Microsoft enables full HTML device targeting for advertisers
- Published: February 2, 2010
- Microsoft is letting advertisers target mobile display ads to handsets that render full HTML sites including those developed for the PC Web.
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