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Tag: Ralph Lauren

Total Results: 18

   Displaying: 1 - 10

Hermès explores menswear through digital engagement factions
Published: September 11, 2015
French leather goods maker Hermès is introducing consumers to its universe of menswear through “a man, a list, a twist.”
Ralph Lauren challenges wearable brands with tech shirt
Published: August 21, 2015
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Polo Ralph Lauren needs to try on new mobile strategies: analysis
Published: July 6, 2015
Polo Ralph Lauren’s innovative thinking has made it a mobile trailblazer, but the brand now needs to consider new creative ways to engage consumers as it looks toward the next step in mobile technology, Mobile Marketer’s analysis shows.
Smartphone retail consumers have higher in-store expectations
Published: October 8, 2013
NEW YORK – What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory?
Ralph Lauren: Mobile bridges online commerce with in-store experiences
Published: January 18, 2012
NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

Ralph Lauren underscores athletic roots via iPad app - Luxury Daily
Published: February 28, 2011
Luxury Daily today - Ralph Lauren underscores athletic roots via iPad app; Lexus pushes new models with multichannel celeb endorsement.
A mobile strategy does not just mean rolling out an app: panelist
Published: June 30, 2010
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
Luxury brands need 360-degree mobile strategy
Published: March 1, 2010
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
Ralph Lauren is 2009 Mobile Marketer of the Year
Published: January 15, 2010
Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.
Mobile Commerce Daily - Ralph Lauren sponsors Conde Nast’s GQ fashion app
Published: December 14, 2009
Today in Mobile Commerce Daily: Ralph Lauren sponsors Conde Nast’s GQ fashion app and MGive, Teleton MexAmerica raise more than $200K via mobile.
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