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Tag: Ran Farmer


Total Results: 6

Mobile does not garner enough impressions: CTIA panelist
Published: October 11, 2010
SAN FRANCISCO - A number of trends in the industry have created the perfect storm of incentives for brands to embrace mobile marketing, per panelists at CTIA. But it looks like some people still need convincing.
Monetizing mobile content is key issue for media brands: panelists
Published: July 1, 2010
NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.
Why brands must have a 360-degree mobile Web strategy
Published: May 7, 2010
A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing.
Universal Music Group unveils 360-degree mobile strategy for artists
Published: February 1, 2010
Universal Music Group will be mobilizing the Web sites of its artists to expand its direct-to-consumer offerings and bring a new level of service to mobile music fans.

How to create and deploy a mobile commerce site
Published: July 10, 2009
NEW YORK - Marketers must acknowledge the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.
Land Rover takes a ride with mobile
Published: July 23, 2008
Land Rover has launched a mobile Web portal for its all-terrain vehicles to drive sales.