Tag: Ran Farmer

Total Results: 6

Mobile does not garner enough impressions: CTIA panelist

Published: October 11, 2010

SAN FRANCISCO - A number of trends in the industry have created the perfect storm of incentives for brands to embrace mobile marketing, per panelists at CTIA. But it looks like some people still need convincing.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

Why brands must have a 360-degree mobile Web strategy

Published: May 7, 2010

A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing.

Universal Music Group unveils 360-degree mobile strategy for artists

Published: February 1, 2010

Universal Music Group will be mobilizing the Web sites of its artists to expand its direct-to-consumer offerings and bring a new level of service to mobile music fans.

How to create and deploy a mobile commerce site

Published: July 10, 2009

NEW YORK - Marketers must acknowledge the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.

Land Rover takes a ride with mobile

Published: July 23, 2008

Land Rover has launched a mobile Web portal for its all-terrain vehicles to drive sales.