Tag: Ray Anderson

Total Results: 10

Why marketers need mobile metrics in 2010

Published: February 4, 2010

By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Why the iPhone is not the only game in town

Published: May 21, 2009

By Ray Anderson

Apple's PR machine has managed to whip up such a flurry of interest that you might think the iPhone is the only phone that has a browser.

Wired Web sites not adapting fast enough to match mobile browsing

Published: March 9, 2009

By Ray Anderson

Typically 5 percent of visitors to wired Web sites now come from mobile devices, up from 1 percent a year ago. But are those sites rendering well on phones?

Web surfing: Will mobile take over?

Published: September 29, 2008

By Ray Anderson

As mobile Web use surges ahead, it's interesting to think about where this trend will lead and if mobile surfing might eventually start to replace traditional Internet usage on a PC.

Measurability to drive mobile marketing: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.

Browsing evolution blurs lines between mobile and PC Web

Published: July 30, 2008

By Ray Anderson

Many great things come in two parts -- the megapixel sensor and digital photography, the carbon fiber filament and the light bulb, baseball and Babe Ruth. The history of the Web is no exception.

Making the most of mobile data

Published: June 30, 2008

By Ray Anderson

Measurement is critical to any business, making it important to ensure that the products you choose for measuring mobile deliver depth, breadth and accuracy of information needed.

The need for consistent measurement of mobile campaigns

Published: May 2, 2008

By Ray Anderson

Everyone has been talking mobile marketing and advertising for some time. We've heard about a number of campaigns, but have they been successful?

On CTIA, saying no to mobile apps and other trends

Published: March 20, 2008

By Ray Anderson

With the CTIA show around the corner, buzz about the mobile Web, the fate of Google Android, the adoption of the iPhone and advances in mobile analytics is escalating.

Bango introduces mobile analytics service

Published: February 6, 2008

Mobile Web technology firm Bango launched an analytics service to help mobile marketers understand how people interact with WAP sites and which marketing campaigns are most effective.