Tag: Razorfish

Total Results: 29

Kellogg Co. builds on 2012 marketing strategy with mobile

Published: January 5, 2012

Kellogg Co. is revamping its marketing strategy for its Special K cereal brand with an updated application that lets users manage their weight loss goals via mobile and desktop.

Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior

Published: November 10, 2011

Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.

Razorfish exec: Integrate mobile ads into TV media buys

Published: October 6, 2011

NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV.

New Unilever app digitally records a night out

Published: May 11, 2011

Unilever has launched a new application for its Lynx/Axe deodorant brand that collects communications, including images, between friends and creates an automatic stream.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

Webinar on Feb. 24: Holiday Mobile Marketing: Lessons Learned, Surprises and Best Practice for 2011

Published: January 31, 2011

The 2010 holidays marked a turning point in mobile marketing’s history with more sophisticated ad campaigns than ever. Register now for this free, hour-long webinar tracking mobile’s progress over the holidays, lessons learned and best practice for 2011.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

Vail offers mobile winter gear guide targeting consumers, sales associates

Published: December 7, 2010

Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.

New York Times takes third place: 2010 Mobile Publisher of the Year

Published: October 20, 2010

The New York Times has placed third in Mobile Marketer’s Mobile Publisher of the Year awards.

Microsoft Advertising launches third-party mobile ad serving

Published: September 10, 2010

Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.