Tag: Razorfish

Total Results: 30

Draftfcb nabs Razorfish exec Patrick Moorhead for top agency mobile job

Published: November 30, 2009

Patrick J. Moorhead this week begins work as the new mobile chief for Draftfcb, an ad agency with clients such as Kraft Foods, Boeing, Dockers, Qwest, Pfizer, S.C. Johnson, Hilton, Motorola and KFC.

JCPenney lets shoppers redeem mobile coupons at POS

Published: September 25, 2009

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D bar code coupon program.

How the FCC inquiry will affect mobile marketing: Webinar

Published: September 16, 2009

The FCC has launched a sweeping inquiry into mobile industry practices. Experts explained how this investigation may affect mobile marketing during a webinar hosted by Mobile Marketer.

Webinar: How will the FCC inquiry affect mobile marketing?

Published: September 11, 2009

Executives from the Mobile Marketing Association, Razorfish and the Lustigman Firm will discuss how the FCC's inquiry may affect mobile marketing. Register now.

Levi's Dockers brand launches first motion-sensitive ad for iPhone

Published: March 13, 2009

Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.

Mobile lacks analytics to jumpstart industry: Ringleader panel

Published: November 7, 2008

NEW YORK -- How do mobile agencies and publishers make a case for mobile within this fairly new ecosystem? The answer is analytics.

Ad:tech Chicago panel on agencies and mobile fills room

Published: August 6, 2008

CHICAGO -- There's no mistaking that mobile marketing was extremely popular at the ad:tech Chicago conference if the attendance at an agency-focused session was any indication.

JCPenney integrates mobile into back-to-school campaign

Published: July 8, 2008

J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.

A year from break out: Avenue A/Razorfish on mobile advertising

Published: March 5, 2008

A breakout year for mobile -- but not for mobile advertising. That's how the country's largest interactive agency put it in its recently released 2008 Digital Outlook Report.

Mobile ad network plants flag on East Coast

Published: January 30, 2008

Mobile ad network AdMob expanded to the East Coast with an office to serve New York-based advertising agencies.