Tag: Re

Total Results: 3412

Warner Bros. exec: UltraViolet is a big initiative

Published: May 25, 2012

A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

24pc of MMS views come from iPhone devices: Mogreet

Published: May 24, 2012

Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.

Carl’s Jr. and Hardee’s push mobile with multichannel campaign

Published: May 23, 2012

Carl’s Jr. and Hardee’s are using augmented reality, SMS and a mobile application to help promote Sony Pictures’ upcoming “The Amazing Spider-Man” film.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

Pfizer, Meredith Corp. aim for healthy living via branded app

Published: May 23, 2012

Pfizer’s Lipitor brand has partnered with Meredith Corp.’s EatingWell magazine on a mobile application that helps users manage their cholesterol with recipes and heart-healthy tips.

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

When streaming mobile video, write once and run everywhere

Published: May 22, 2012

By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Is Pinterest’s mobile play stronger than Facebook’s?

Published: May 21, 2012

Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.