Tag: Re

Total Results: 3412

USA Today exec: Tablets bring shopping experience to life

Published: February 24, 2012

Tablets hit their stride this holiday season in helping to drive sales, according to executives who participated in a Mobile Marketer webinar yesterday.

42pc of mobile phone owners have a smartphone: study

Published: February 24, 2012

Global smartphone adoption is quickly picking up speed with more consumers using their devices for sophisticated features such as social media and buying.

33pc of smartphone owners password-protect devices: study

Published: February 24, 2012

Although smartphone users are using their devices to handle sensitive financial information, only 33 percent of owners have their device password-protected, according to a study from Javelin Strategy and Research.

How reliable is your research among luxury and affluent consumers?

Published: February 24, 2012

By Ron Kurtz

There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.

Are brands missing the mark with Pinterest on mobile?

Published: February 23, 2012

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. And although there are mobile opportunities for brands and retailers with regards to Pinterest, it seems as though many are not leveraging them.

Android claims 47pc of 2011 device impressions: study

Published: February 23, 2012

Android snapped up 47 percent of device impressions on Millennial Media’s network in 2011 followed by Apple devices with 33 percent, according to the mobile ad network’s latest report.

Dole bolsters email database via mobile ads

Published: February 22, 2012

Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.

R/GA, Unilever, Starwood Hotels and mobile spend predictions - News briefs

Published: February 22, 2012

News briefs - R/GA named global digital agency of record for Unilever’s deodorant business; Starwood Hotels delights guests with mobile.

What will the unauthorized cookies scandal cost Google?

Published: February 21, 2012

The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.

Apple’s popularity threatens enterprise strategies for RIM, Microsoft

Published: February 21, 2012

Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.