Tag: Re

Total Results: 3251

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Is Google doing enough to address Android security issues?

Published: February 6, 2012

Google is attempting to address the reportedly growing problem of malware on Android with a newly announced service called Bouncer that automatically scans Android for malware. However, the step – while one that Google needed to take – may not be enough to deal with the problem.

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published: February 6, 2012

Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.