Tag: Re

Total Results: 3251

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Burberry CEO: Video plays key role in overall strategy

Published: January 19, 2012

NEW YORK – A Burberry executive at the NRF 101st Annual Convention & Expo said that technology such as video plays an integral role in the company’s overall initiatives because it lets employees watch runway shows no matter what device they have.

Best-practice tips for building an engaging Web presence on tablets

Published: January 19, 2012

By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Ralph Lauren: Mobile bridges online commerce with in-store experiences

Published: January 18, 2012

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

Whole Foods exec: Be wherever the consumer is

Published: January 18, 2012

NEW YORK – A Whole Foods executive at the National Retail Federation conference said that a company’s purpose is about inspiration and brands and marketers need to align their goals – for their business, stakeholders and consumers – to see success.

Tablets are key to driving conversion: Resource Interactive exec

Published: January 18, 2012

NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

Why retailers should buckle up for mobile commerce

Published: January 18, 2012

By Mike Grimes

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?