Tag: Re

Total Results: 3251

Android controls 47pc of market share: comScore

Published: January 3, 2012

The Android operating system still reigns supreme with 47 percent of market share, according to comScore’s latest mobile report.

Popularity of mobile banking apps makes them cybercrime targets: McAfee

Published: January 3, 2012

The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.

New Jersey mobilizes state parks with Android, iPhone app

Published: January 3, 2012

The state of New Jersey is using a mobile application to encourage a new group of younger, tech-savvy users to visit state parks.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

SMS more popular than taking photos, online browsing: Pew Research

Published: December 30, 2011

SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research.

Top 10 forecast for 2012: What about Apple and NFC?

Published: December 30, 2011

By Gary Schwartz

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Can a Google tablet compete against iPad, Kindle Fire?

Published: December 28, 2011

Google could be the next technology company to throw its hat into the tablet ring, but can a Google tablet compete with the immensely popular iPad and recent newcomer Kindle Fire?

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

Tennent’s Lager launches location-based campaign to highlight Scotland’s culture

Published: December 27, 2011

Alcohol brand Tennent’s Lager is running a location-based mobile advertising campaign to emphasize the defining characteristics of Scotland’s cities.