Tag: Red Bull

Total Results: 7

QR Codes: The good, the bad and the unscannable

Published: December 19, 2011

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

Red Bull drives awareness of campaign via mobile bar codes

Published: July 11, 2011

Energy drink giant Red Bull is running QR codes on bus shelters to promote its new event that challenges teams of inventors to create the future.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

Published: January 31, 2011

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

Red Bull builds hype for NY Air Race via mobile social media

Published: June 18, 2010

Red Bull is building buzz around its Air Race in New York via its very own society on Whrrl, a mobile social media hot spot.

Red Bull mobile effort engages Formula One fans off-season

Published: January 19, 2010

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.

Playboy-sponsored party at SXSW integrates mobile

Published: March 23, 2009

The C3 Presents' 10th Annual Late Night Bash at SXSW, sponsored by Playboy, used mobile to make the event memorable.