Tag: Red Cross

Total Results: 16

Juicy Couture print ad is true testament to importance of SMS

Published: December 13, 2010

An advertisement in the Bloomingdale’s Nifty Gifty holiday gift guide catalog is a true testament to the role that mobile, specifically SMS, plays in the lives of consumers on a daily basis.

Red Cross expects increase in competition for donated dollar in 2011

Published: November 29, 2010

More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.

Red Cross Haiti campaign attracts 3M unique mobile donors

Published: August 27, 2010

NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.

Red Cross expands mobile donation strategy with apps

Published: February 22, 2010

The American Red Cross is launching applications for several smartphone devices in an effort to extend mobile relief efforts for the earthquake recovery in Haiti.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.

Why every charity needs an SMS short code

Published: January 25, 2010

The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes.

How Haiti changed mobile forever

Published: January 19, 2010

By Gary Schwartz

Historically, mobile business has been driven by unassuming but universally adopted communication services such as SMS. Haiti and the American Red Cross underscore this.

Red Cross SMS appeal for Haiti raises $8M in 2 days

Published: January 15, 2010

Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.

Red Cross launches Text and Save a Life mobile media program

Published: October 15, 2009

The next time someone wants to donate blood and needs to find a nearby American Red Cross blood drive, the answer may be as close as their mobile phone.

Red Cross reaffirms faith in mobile fundraising

Published: August 14, 2009

NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.