Tag: Research

Total Results: 516

240M smartphone users will stream TV by 2014: study

Published: May 11, 2012

Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Mobile app downloads to reach more than 66 billion per year by 2016: study

Published: April 9, 2012

More than 66 billion mobile applications are expected to be downloaded by 2016, up from 31 billion in 2011, according to a new report from Juniper Research.

39pc of business owners access social networks on mobile: Forrester

Published: April 4, 2012

Mobile and social go hand-in-hand for business-to-business marketers, according to a new study from Forrester Research.

79pc of sports fans use mobile: study

Published: April 3, 2012

From checking scores to watching recaps, sports fans are flocking to their mobile devices to keep up to date on their favorite teams, according to a new survey commissioned by Motricity.

Jim Balsillie resigns from RIM’s board as Q4 results disappoint

Published: March 30, 2012

Given Research In Motion’s waning smartphone sales over the past couple of years, expectations were not high for the company’s fiscal fourth quarter results announced yesterday.

IPad sells 3M units, reflecting continued strength at high-end of market

Published: March 21, 2012

The latest iPad from Apple sold 3 million units over the weekend as new features such as a high-quality Retina display and 4G capability resonate with consumers.

45pc of smartphone owners get most of their news via their device: Pew

Published: March 20, 2012

Smartphone owners are nearly split between laptops and smartphones as their primary news device, according to new research from the Pew Research Center.