Tag: Research In Motion

Total Results: 145

Adobe expands mobile properties with Acrobat.com apps

Published: November 30, 2009

Adobe Systems Inc. has added smartphone access to Acrobat.com, letting people get their work done from anywhere via applications for the iPhone and BlackBerry devices.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Will RIM's BlackBerry Storm2 be an iPhone killer?

Published: October 28, 2009

Research In Motion is trying again to come up with a consumer-friendly touchscreen smartphone that is an iPhone killer after a swing and a miss with the original BlackBerry Storm.

Will BlackBerry give Android, iPhone a run for their money?

Published: October 15, 2009

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

Timberland launches marketing campaign to drive mobile commerce

Published: September 15, 2009

Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.

Tiffany & Co. targets luxurious ladies via smartphones

Published: September 3, 2009

Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.