Tag: Resource Interactive

Total Results: 4

Mobile upsets TV in Super Bowl marketing showdown: Published: February 6, 2012; Brands such as Chevy and Pepsi scored their own touchdowns during yesterday�s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.
Tablets are key to driving conversion: Resource Interactive exec: Published: January 18, 2012; NEW YORK � Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.
Are storefront mobile calls to action effective in driving in-store holiday traffic?: Published: November 16, 2011; Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.
Sherwin-Williams: Mobile ads effective way to drive app downloads: Published: September 20, 2010; Sherwin-Williams is using mobile advertising to drive downloads of its branded ColorSnap application for the iPhone and BlackBerry smartphones.