Tag: Restaurants

Total Results: 9

Hardee’s rolls out ambitious marketing strategy to encourage app downloads

Published: March 28, 2011

Since the launch of its application for iPhone and Android devices in December, CKE Restaurants’ Hardee’s and Carl’s Jr. rolled out an ambitious marketing strategy to raise awareness and promote downloads of the app.

March 31 webinar: IHOP Restaurants: Mobile Marketing for Retailers

Published: March 9, 2010

How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

SMS case study - Zorbaz Restaurants

Published: January 20, 2010

See how Zorbaz Restaurants is using SMS as a cost-effective way to market to potential guests.

B.R. Guest LBS ads for restaurants see 5 percent response rate

Published: December 30, 2009

B.R. Guest Restaurants' location-based mobile ads aimed at driving foot traffic to its Vento Trattoria and Wildwood Barbeque eateries achieved a 5 percent response rate or more on some days.

Go viral to make apps sustainable business: digiday keynote

Published: August 13, 2009

NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.

Carl’s Jr. runs trivia game via SMS

Published: April 24, 2009

Carl's Jr. ran a trivia game campaign encouraging customers to participate by texting in their answers to various questions.

Boiling Crab restaurant chain uses QLess

Published: December 3, 2008

Cajun seafood restaurant chain Boiling Crab is using a mobile service from abInventio that seeks to eliminate waiting lines.

Implementing text promotions for quick service restaurants

Published: March 17, 2008

By Robert J. Wesley

Market researcher Gartner recently confirmed that one in five U.S. consumers are open to receiving promotions on their phones. For us in the mobile industry, this is not surprising news.