Tag: Retail

Total Results: 160

Best Buy and showrooming: If you can’t beat them, show them

Published: May 21, 2012

By
Christopher Krywulak

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

4 ways retailers can fight showrooming

Published: May 15, 2012

By
Suzy Sandberg

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Land O’Lakes exec: Mobile connects Web and real-world data

Published: May 3, 2012

NEW YORK – A Land O’Lakes executive at Aberdeen Group’s Retail and Consumer Markets Summit said that the company is looking at ways to integrate mobile into its brands to help connect pieces of Web and real-life data.

Bonobos exec: Mobile means more than just an optimized site

Published: May 2, 2012

NEW YORK – A Bonobos executive at Aberdeen Group's Retail and Consumer Markets Summit said that although the online retailer has a mobile site, the company still has a ways to go with mobile.

Online retailers: Riding the tide of change

Published: April 11, 2012

By Mike O'Connor

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.

Key mobile commerce lessons learned from eTail West

Published: March 7, 2012

By Serena Ehrlich

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Purina strengthens mobile strategy with iPhone, Android app

Published: March 6, 2012

Nestle's Purina PetCare Co. is continuing to ramp up its mobile strategy with a new application that lets pet owners track the health and wellness of their animals.

Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years

Published: March 5, 2012

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

Mobile disrupts the retail channel: Opportunity or threat?

Published: March 1, 2012

By Angelo Biasi

Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.

Confessions of a Kindle Fire-aholic

Published: January 26, 2012

My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.