Tag: Return Path

Total Results: 9

Multimedia takes mobile email up a notch

Published: January 7, 2013

Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.

Why email is the anchor for mobile marketing

Published: May 29, 2012

Mobile is quickly becoming the go-to place to check email, sometimes even more than desktop. Therefore, it is critical that marketers not only optimize emails but also weave the channel into every aspect of a mobile campaign.

Marketers unprepared for mobile’s growing dominance in email

Published: May 3, 2012

Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Mobile email open rates increase 34pc: study

Published: December 12, 2011

Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.

Military.com increases pay-per-click landing-page conversions via mobile site

Published: July 29, 2011

Military.com increased its pay-per-click landing page conversions by 70 percent after adding mobile-optimized pages.

Mobile email cannibalizing Webmail to place functionality over form

Published: May 18, 2011

With the growth of mobile email, marketers should focus on the content in emails over appearance, according to a new study.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

Make mobile front and center of marketing: Leo Burnett exec

Published: April 30, 2008

CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.