Tag: Return Path

Total Results: 6

How the biggest email marketing service providers are tackling mobile: Published: January 17, 2012; Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?
Mobile email open rates increase 34pc: study: Published: December 12, 2011; Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.
Military.com increases pay-per-click landing-page conversions via mobile site: Published: July 29, 2011; Military.com increased its pay-per-click landing page conversions by 70 percent after adding mobile-optimized pages.
Mobile email cannibalizing Webmail to place functionality over form: Published: May 18, 2011; With the growth of mobile email, marketers should focus on the content in emails over appearance, according to a new study.
Why email marketers must mobile-optimize their messages: Published: August 20, 2009; Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.
Make mobile front and center of marketing: Leo Burnett exec: Published: April 30, 2008; CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.