Tag: Rhythm NewMedia

Total Results: 33

Mobile, social video platforms proliferate, challenging marketers

Published: May 24, 2013

Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.

YouTube makes premium video play, opening up mobile advertising opportunities

Published: May 13, 2013

As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

Social mobile campaigns grew 430pc year-over-year: study

Published: March 4, 2013

There has been significant growth in mobile campaigns that incorporated social media calls-to-action, according to a new study by Rhythm NewMedia.

Is mobile video the new TV commercial?

Published: February 11, 2013

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

Measuring mobile video beyond the click-through rate

Published: November 2, 2012

Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.

Full-page mobile ads are the new glossy

Published: October 18, 2012

By Ujjal Kohli

Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.

70pc of mobile video is watched over Wi-Fi: Rhythm NewMedia

Published: September 20, 2012

Wi-Fi rules as the primary way that consumers watch video content, likely resulting in more long-form streaming, according to a new report from Rhythm NewMedia.

Chevy taps mobile video to drive dealership foot traffic

Published: July 20, 2012

Chevrolet is running a mobile video advertising campaign that targets on-the-go consumers and aims to drive them to nearby dealerships.

Is mobile video affecting ad creative?

Published: June 20, 2012

With brands rolling out mobile video initiatives by the bucket load, many have to rethink how to create a video campaign from the ground up with users’ shorter attention spans and snacking habits in mind.

Tablets take off with mobile video consumption: study

Published: May 31, 2012

When it comes to watching mobile videos, consumers are turning to their tablets with 50 to 175 percent more viewing taking place on the devices versus smartphones, according to a new study from Rhythm NewMedia.