Tag: Rhythm NewMedia

Total Results: 17

Mobile video moving from niche to rich in 2012

Published: January 11, 2012

By Paul Bremer

Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

IPad owners consume 40pc of mobile videos: Rhythm NewMedia

Published: September 13, 2011

Mobile ad network Rhythm NewMedia's second-quarter insights reveal that both consumers and brands have a healthy appetite for mobile video.

5 best-practice tips for designing a mobile video campaign

Published: July 11, 2011

By Ujjal Kohli

By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

Combining mobile video ad units achieves better campaign results

Published: April 27, 2011

A new report by Rhythm NewMedia found that combining mobile video advertising units drives all brand marketing objectives and helps stretch marketing dollars.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

IPad first platform for immersive, interactive video advertising: Rhythm NewMedia

Published: March 17, 2011

The iPad is the first platform that combines the engagement of television advertising for branding with the interactivity of online, which encourages people to take action, according to Rhythm NewMedia.

Mobile video ads outperform online significantly: study

Published: January 25, 2011

A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers

Published: September 24, 2010

Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.

AP taps Rhythm rich media, video ads to monetize iPhone, iPad apps

Published: July 1, 2010

The Associated Press partnered with mobile video ad network Rhythm NewMedia to sell and serve ads within its applications for Apple’s iPhone and iPad.