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Tag: Rhythm NewMedia


Total Results: 38

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Blinkx acquires Rhythm NewMedia to scale mobile video
Published: December 5, 2013
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.

Denny’s, Warner Bros. add mobile touch to Hobbit video contest
Published: October 7, 2013
American diner Denny’s is rolling out an augmented-reality-packed placemat and a mobile-optimized site in honor of its video contest that celebrates the newest Hobbit movie.
Clorox second-screen campaign generates 54pc engagement rate
Published: August 27, 2013
Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.
The future of TV increasingly looks mobile
Published: August 7, 2013
While mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year.
Instagram eyes video integration as YouTube, Vine gain steam
Published: June 19, 2013
Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.

Mobile, social video platforms proliferate, challenging marketers
Published: May 24, 2013
Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.
YouTube makes premium video play, opening up mobile advertising opportunities
Published: May 13, 2013
As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

Social mobile campaigns grew 430pc year-over-year: study
Published: March 4, 2013
There has been significant growth in mobile campaigns that incorporated social media calls-to-action, according to a new study by Rhythm NewMedia.
Is mobile video the new TV commercial?
Published: February 11, 2013
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
Measuring mobile video beyond the click-through rate
Published: November 2, 2012
Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.
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