Tag: Rhythm NewMedia

Total Results: 23

Combining mobile video ad units achieves better campaign results

Published: April 27, 2011

A new report by Rhythm NewMedia found that combining mobile video advertising units drives all brand marketing objectives and helps stretch marketing dollars.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

IPad first platform for immersive, interactive video advertising: Rhythm NewMedia

Published: March 17, 2011

The iPad is the first platform that combines the engagement of television advertising for branding with the interactivity of online, which encourages people to take action, according to Rhythm NewMedia.

Mobile video ads outperform online significantly: study

Published: January 25, 2011

A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers

Published: September 24, 2010

Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.

AP taps Rhythm rich media, video ads to monetize iPhone, iPad apps

Published: July 1, 2010

The Associated Press partnered with mobile video ad network Rhythm NewMedia to sell and serve ads within its applications for Apple’s iPhone and iPad.

Brands can use mobile video ads to complement TV spots

Published: May 28, 2010

Research released by Rhythm NewMedia reveals that mobile video advertising can be used as a complement to television campaigns.

Mobile video essential for brand building: Rhythm NewMedia

Published: December 17, 2009

Rhythm NewMedia, developers of mobile properties such as The CW’s CWTV application, officially announced its video ad network, Rhythm Advertising Media Platform.

Marriott exec reveals multichannel mobile strategy for SpringHill Suites

Published: November 25, 2009

A Marriott executive discussed the strategy behind a multifaceted mobile campaign to promote the SpringHill Suites brand in an exclusive interview.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.