Tag: Richard Char
Total Results: 2
- Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013
- Published: February 8, 2013
- By Valerie Williamson
It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.
- Citi exec: Mobile offers start with the consumer
- Published: January 31, 2013
- SAN FRANCISCO Ė A Citi executive at the 2013 Mobile Marketing Association Forum San Francisco said that in order for marketers to send compelling mobile deals, the consumer comes before the offer.