Tag: Richard Ting

Total Results: 7

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

R/GA, Yahoo, Ad Council launch �That�s Not Cool� mobile campaign

Published: May 18, 2009

The Ad Council has partnered with the Family Violence Prevention Fund, Office on Violence Against Women and R/GA for a national multi-media ad campaign to help prevent teen violence and digital dating abuse.

Interpublic agency R/GA�s take on mobile: Unprecedented growth

Published: March 26, 2009

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot. A specialist in Internet marketing, R/GA has been involved with mobile since 2001.

Nike takes Nike Training Club mobile

Published: March 3, 2009

Sportswear maker Nike has extended its Nike Training Club program to mobile to target active women on the go.

Retailers generate sales with mobile commerce: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- For smart retailers, mobile commerce is a key complement to ecommerce, catalogs and stores, according to a panel at the Direct Marketing Association's Mobile Marketing Day.

Mobile ROI: You get what you pay for

Published: February 12, 2009

By Richard Ting

Apple recently announced its 500 millionth app download. Mobile Web surfing is growing at a faster pace than in most other countries. All signs point to a sunny future for mobile data consumption. But.