Tag: Richard Ting

Total Results: 11

Consumers do not care about mobile advertising: panelist

Published: February 23, 2011

NEW YORK – With more than $1 billion in mobile advertising revenue clocked last year through mobile Web, applications, SMS and mobile video, marketers have high expectations for 2011.

Walmart firms up app strategy for in-store holiday push

Published: November 24, 2010

Walmart Stores Inc. is making a bigger play for holiday dollars with the launch of a new application that complements its mobile Web and SMS efforts but is equally geared to driving traffic to its stores nationwide.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

Agencies think that mobile equals apps: MMF panel

Published: June 11, 2010

NEW YORK - Agencies are incorporating mobile to build brand recognition for their clients, but not every mobile site, application or campaign fits all.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

R/GA, Yahoo, Ad Council launch “That’s Not Cool” mobile campaign

Published: May 18, 2009

The Ad Council has partnered with the Family Violence Prevention Fund, Office on Violence Against Women and R/GA for a national multi-media ad campaign to help prevent teen violence and digital dating abuse.

Interpublic agency R/GA’s take on mobile: Unprecedented growth

Published: March 26, 2009

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot. A specialist in Internet marketing, R/GA has been involved with mobile since 2001.

Nike takes Nike Training Club mobile

Published: March 3, 2009

Sportswear maker Nike has extended its Nike Training Club program to mobile to target active women on the go.

Retailers generate sales with mobile commerce: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- For smart retailers, mobile commerce is a key complement to ecommerce, catalogs and stores, according to a panel at the Direct Marketing Association's Mobile Marketing Day.