Tag: Ritesh Bhavnani

Total Results: 5

7 deadly sins as applied to QR codes

Published: May 20, 2013

By Ritesh Bhavnani

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

Are QR codes losing their magnetism?

Published: April 25, 2013

Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

Is the iPhone becoming the new BlackBerry?

Published: April 15, 2013

Mobile devices have drastically changed over the years and the space continues to evolve at an expeditious pace. BlackBerry was once considered at the top of its game and has since lost some of its appeal. With Apple's major drop in stock value and ongoing PR battle, is the manufacturing giant following in the same footsteps?

Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign

Published: February 21, 2013

Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.

Top 10 mobile trends for brands and retailers this year

Published: January 3, 2013

By Ritesh Bhavnani

How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?