Tag: Rob Gelick

Total Results: 11

CBS interacts with Star Trek fans via iPad app

Published: July 14, 2011

CBS Interactive is engaging fans of the Star Trek television franchise via an iPad application that resembles devices in the series.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

CBS adds local content to mobile strategy

Published: January 14, 2010

CBS has launched 13 stand-alone news applications, adding a local content element to its mobile strategy.

CBS pushes for new audience with Katie Couric app

Published: January 8, 2010

In an effort to further mobilize its news, CBS Mobile has launched a Katie Couric-branded CBS News application.

New CBS Mobile head speaks to mobile strategy

Published: December 10, 2009

CBS Interactive has promoted Rob Gelick to senior vice president and general manager of CBS Mobile in a move intended to cement the content provider’s position as a mobile leader.

CBS News targets youth with news community app

Published: October 20, 2009

CBS Mobile launched an ad-supported CBS News iPhone application to aggregate its content from several programs and foster a mobile news community.