Tag: Robert Passikoff

Total Results: 3

Apple loses top spot in brand loyalty for smartphones, tablets

Published: February 7, 2013

Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, according to a new report from Brand Keys.

Mobile, social is key to driving consumer loyalty for brands: report

Published: October 25, 2012

Twenty-three percent of the top 100 brands for loyalty enable consumer outreach and engagement via mobile and social networks using phones, smartphones, computers and tablets, according to a new report from Brand Keys.

Amazon outranks Apple in brand loyalty

Published: September 13, 2011

Amazon has outranked Apple in the brand loyalty index, showing that it has a broader reach in terms of products, services and opportunities, according to new research by Brand Keys.