Tag: Rodale

Total Results: 4

Rodale exec: 20pc of traffic comes via mobile: Published: March 12, 2012; NEW YORK - A Rodale executive at the DMA Circulation Marketing Day 2012 conference claimed that the publisher is seeing up to 20 percent of traffic being accessed via mobile for its lifestyle brands.
Mobile helps drive direct mail retention: Rodale: Published: March 9, 2012; NEW YORK � A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.
Women's Health app targets on-the-go health-conscious women: Published: October 1, 2009; Women�s Health magazine has launched Your Slim-Down Shopping List application, its second brand extension on the iPhone platform.
Men's Health: Magazines need to leverage iPhone functions: Published: September 9, 2009; Men�s Health�s is setting an example for magazine-brand extension and launching its third iPhone application within two months.