Tag: Rodrigo Rivero Borrell
Total Results: 2
- Mobile and CRM are no longer separate: POV
- Published: July 1, 2009
- CRM and database building initiatives within the mobile space can and will be a complete disappointment if one basic factor is not acted on: user-specific data.
- Starbucks runs mobile coupon loyalty program
- Published: April 22, 2009
- Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS.
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