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Tag: Roger Barnette

Total Results: 9

FTC directives could make mobile search more confusing
Published: June 27, 2013
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact on mobile, where space is already at a premium.
Is the era of bargain-priced mobile paid search nearing the end?
Published: May 31, 2013
With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase, but probably not by as much.

US smartphone search spend jumps 113pc year-over-year: study
Published: April 1, 2013
Mobile spend continues to grow despite a sluggish start to overall paid search advertising this year, according to a new study from IgnitionOne.
Google results suggest mobile, desktop CPCs are beginning to converge
Published: January 23, 2013
Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.
Is Facebook missing an opportunity in mobile search?
Published: January 17, 2013
Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Mobile ad performance, spend get boost from holiday rush
Published: November 30, 2012
As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Tablet users spend 30pc more time on sites than PC users: report
Published: September 28, 2012
Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.
Mobile search ad budgets jump 221pc in Q1: report
Published: April 4, 2012
Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

Mobile paid search clicks, spend jump in Q4
Published: January 12, 2012
Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

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