Tag: Rogers

Total Results: 14

Steve Madden campaign nets 1,300 mobile opt-ins

Published: October 13, 2011

Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

Grey Goose targets sports fans via US Open, SMS campaign

Published: August 30, 2011

Vodka brand Grey Goose is engaging US Open fans and rewarding them with prizes via an SMS promotion.

Black Eyed Peas rolls out first 360-degree mobile music video

Published: January 26, 2011

The Black Eyed Peas has debuted what the band calls the world’s first 360-degree mobile music video.

One in three mobile searches show local intent: Efficient Frontier

Published: September 2, 2010

Advertisers should consider creating search campaigns by device, according to a new insight guide to mobile search from performance marketing company Efficient Frontier.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Tetris, EA Mobile blend social, mobile tactics to create buzz

Published: April 16, 2010

EA Mobile and The Tetris Co. have launched a new Facebook social networking application called The Human Tetris Project that links to mobile devices.

Mobile presents obstacles for some media brands

Published: November 5, 2009

NEW YORK – Media brands are facing challenges in the changing digital landscape when it comes to creating content and attracting the right advertisers.

QuickPlay gets $12M funding round for mobile video

Published: July 15, 2009

Mobile video provider QuickPlay Media Inc. has closed a private placement for $12 million led by GMP Securities L.P.

Mobile TV, video poised for continued growth: Survey

Published: March 10, 2009

An independent study found significant interest in mobile TV and video, with 78 percent of U.S. respondents predicting an increase in usage by 2010.

Ping, SpinVox enable voice updates of social networks

Published: October 9, 2008

SpinVox is powering a new Ping.fm plug-in that lets consumers update all their social networks by simply making a phone call.