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Tag: SDL


Total Results: 7

How to build loyalty with millennials on mobile
Published: June 6, 2014
With millennials active on their mobile phones throughout the day, loyalty marketers need to adjust their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of content.

Will government surveillance kill the cloud?
Published: June 24, 2013
Revelations that United States government surveillance reaches farther than previously believed and that technology companies are involved threatens to upend cloud computing.

Apple iOS takes back seat to Windows in responsiveness to brand messaging: report
Published: June 10, 2013
Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.

6 tips for improving mobile customer experience
Published: May 17, 2013
By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Are brands delivering on promise of contextually relevant mobile experiences?
Published: December 18, 2012
The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.
With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

What you don’t know about mobile marketing will kill you
Published: June 16, 2011
By Robert Carroll

How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?

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