Tag: SEC

Total Results: 45

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Victoria’s Secret bets on apps to bolster loyalty strategy

Published: December 1, 2011

A new Victoria’s Secret mobile ad campaign focused on driving application downloads is actually a move on the part of the brand to increase and cultivate loyalists.

Twitter must balance security, usability in Whisper Systems buy

Published: November 30, 2011

Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

What’s next in mobile authentication?

Published: November 14, 2011

By Bill Goldbach

If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.

Victoria’s Secret promotes new products via targeted mobile ads

Published: November 2, 2011

Victoria’s Secret is running targeted mobile ads within Pandora to promote and educate fashion-savvy consumers about its new products.

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

IPad users more likely to book travel using their devices: study

Published: September 29, 2011

A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.

Victoria’s Secret drives in-store traffic via geo-targeted mobile ads

Published: September 26, 2011

Victoria’s Secret is driving consumers in-store via geo-targeted mobile banner ads that promote the company’s new NFL gear.

Victoria’s Secret cements mobile strategy via targeted ads

Published: July 28, 2011

Victoria’s Secret is strengthening its mobile presence via targeted ads that let fashion-savvy shoppers buy and learn more about the company’s new products.

Security threats increase, smartphones not protected: study

Published: June 16, 2011

Despite a steady increase in threats from device loss and threats, malware and viruses, only 4 percent of smartphones and tablets are protected with security software, according to a study from Juniper Research.