Tag: SI

Total Results: 2092

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Johnson & Johnson rolls out mobile site to inform, connect nurses

Published: May 25, 2012

Johnson & Johnson is celebrating its 10-year anniversary of the Campaign for Nursing’s Future via a new mobile site that aims to inform, connect and educate current and prospective nurses across the country.

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Submissions invited for new Classic Guide to Mobile Commerce

Published: May 17, 2012

Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Hollywood Reporter showcases Cannes Film Festival content via iPad app

Published: May 16, 2012

The Hollywood Reporter is letting entertainment buffs stay up-to-date on news from the Cannes Film Festival on their tablets.

Tums helps consumers fight heartburn via mobile campaign

Published: May 16, 2012

Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word.

ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

Published: May 16, 2012

ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.