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Tag: SIM Partners


Total Results: 15

   Displaying: 1 - 10

What marketers need to know about the brewing social login battle
Published: November 13, 2014
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
Twitter's developer push to boost reach has mixed reception
Published: October 28, 2014
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.
Budweiser’s innovative Twitter voting scales up World Cup sponsorship
Published: June 11, 2014
Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game’s top athlete.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Twitter covets Facebook-like scale: Can it succeed?
Published: February 6, 2014
The key takeaway message from Twitter’s first earnings conference call yesterday was clear: The social network wants to build a broader, more frequent user base and will invest accordingly to try to make this happen.
Esurance sees social boom with post-Super Bowl contest
Published: February 4, 2014
After the Super Bowl, Esurance launched a Twitter contest with the help of John Krasinski to highlight the company’s commitment to saving consumers time and money, and since then the social media response has exploded.
Can Facebook’s news app bring something new to the table?
Published: January 31, 2014
Facebook has just released a mobile news application called Paper, and while news apps have typically struggled to catch on with consumers, the social media giant might have the power and sway to take over the mobile news world.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
4 ways to optimize for Apple’s Siri search
Published: January 15, 2013
By Jon Schepke

Searchers have been slow to fully use Apple's Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.

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