Tag: SImon Buckingham

Total Results: 10

Coca-Cola hoists brand image in new iAd campaign

Published: May 9, 2012

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.

Why are marketers forgetting to optimize their mobile campaigns?

Published: April 30, 2012

Too many marketers are hopping on the mobile bandwagon without fully considering the consumer experience they are delivering after the call to action.

Mars M&Ms drives Easter sales via mobile ad campaign

Published: March 27, 2012

Candy giant Mars is running a mobile advertising campaign for its M&Ms brand to increase awareness and sales leading up to Easter.

Procter & Gamble’s Cover Girl taps mobile advertising for product launch

Published: February 27, 2012

Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Guinness spreads holiday cheer with augmented reality app

Published: December 20, 2011

Guinness is letting Europeans spruce up their drinks with a festive decoration via an augmented reality application for the holiday season.

Chobani spreads health and wellness via multichannel campaign

Published: September 30, 2011

Yogurt company Chobani is helping parents educate children on health and wellness with a multichannel marketing campaign that includes mobile and augmented reality components.

Three keys to building a mobile-optimized Web site

Published: February 4, 2011

By Simon Buckingham

If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem

Mobile Streams’ Ringtones.com launches mobile payments site

Published: May 7, 2009

Global mobile content retailer Mobile Streams has launched an off-deck portal of its mobile Internet store Ringtones.com, which will enable one-click mobile payments.

Cable network HBO goes mobile

Published: March 19, 2009

Home Box Office has gone mobile with a site that gives on-the-go customers access to the cable network's content.