Tag: SMART report

Total Results: 7

24pc of advertising campaigns include mobile video: Millennial Media

Published: March 15, 2012

New research from Millennial Media points to the growing need to include more engaging features including mobile video, click-to-call and click-to-download in mobile advertising.

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

Impressions from touchscreen devices grow 44pc year-over-year: study

Published: November 22, 2011

Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.

Location-based targeting grew 50pc quarter-over-quarter: study

Published: November 10, 2011

Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.

Social media is increasingly used as post-click campaign action in mobile: study

Published: November 30, 2010

Advertisers across a number of verticals are taking advantage of the significant spike of consumers interacting with their mobile devices over the holidays, and see significant lifts in interaction rates as a result.

Feature phones beat smartphones in impressions: Millennial Media

Published: November 19, 2009

Feature phones represented 64 percent of impressions compared to 36 percent from smartphones on Millennial Media’s ad network according, to Millennial’s SMART report.

Entertainment top vertical in mobile ad spend: Millennial Media

Published: October 19, 2009

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s SMART report.