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Tag: SMS


Total Results: 649

   Displaying: 1 - 10

Humane Society finds text-to-give, social are a perfect match
Published: October 24, 2014
WASHINGTON – The Humane Society mobile communications manager speaking at the Mobile Giving Forum talked about the important role that social media is playing in the nonprofit’s mobile giving program.
Cabela’s segmented SMS program gains 6pc weekly
Published: October 8, 2014
LITCHFIELD PARK, AZ – A Cabela’s executive at the Mobile Shopping Summit 2014 said that segmentation has driven exponential growth of its SMS program, which sees 71 percent of sign-ups take place in store.
How Redbox keeps its SMS program interesting for subscribers
Published: August 29, 2014
In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to subscribers encouraging them to click on a link to be taken to a scratch-off surprise deal.
Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

FTC’s carrier billing report impacts burgeoning mobile payments methods
Published: July 29, 2014
A new report from the Federal Trade Commission has implications for the mobile payments industry by calling out growth areas such as direct carrier billing and charges billed through a mobile application or site.
Wet Seal fires up text messaging with rich media to better engage teens
Published: July 25, 2014
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
Better calls-to-action, content propel next-generation SMS segmentation
Published: May 27, 2014
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.