Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: SMS

Total Results: 666

   Displaying: 1 - 10

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

RCS promises new opportunities – and more complexity – for mobile messaging
Published: October 12, 2015
The mobile messaging landscape continues to add more options, with Google’s acquisition of Jibe Mobile suggesting that Rich Communication Suite services, or RCS, could help wireless carrier recover lost ground here.
Heineken simplifies mobile promotion and scores big
Published: October 2, 2015
Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with a previous effort by significantly streamlining the consumer journey.
Subway unwraps mobile sweepstakes and SMS to court Redskins fans
Published: October 2, 2015
Subway Restaurants’ franchisees are ramping up to court fans of the Washington Redskins football team by rolling out mobile sweepstakes and SMS promotions, proving that sports-based activations are successful in boosting subscription bases.
Pepsi uncaps SMS to add fizz to NFL sweepstakes
Published: September 25, 2015
PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.
GapKids proves SMS’ potency by linking customers with Ellen DeGeneres
Published: August 19, 2015
GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.
Why your business should not opt-out of SMS marketing
Published: August 7, 2015
By Brittany Bentz

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

Elephant Bar drives 30pc of loyalty members into a location via geofencing
Published: July 15, 2015
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy's potential.
HBO taps into Game of Thrones' immense fan base through SMS
Published: June 13, 2015
HBO is building hype around its fantasy series Game of Thrones by leveraging SMS to reach its cult-like following.
Sen. Ted Cruz stumps for SMS role in election campaigning
Published: March 25, 2015
Sen. Ted Cruz turned to SMS messaging to mobilize voters and raise money as he kicked off his 2016 run for president, reflecting politicians’ growing awareness of the necessity of including a mobile program in campaigning today.
Please click here to  download now!