Tag: SMS

Total Results: 536

NBA the latest to face patent infringement suit over SMS activities

Published: January 27, 2012

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

SMS, QR codes and mobile video get vote of confidence

Published: January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Starbucks builds up rewards program membership via in-store call to action

Published: January 3, 2012

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

SMS case study - Baxter Avenue Morgue

Published: December 28, 2011

See how Baxter Avenue Morgue used SMS to build its mobile database.

Kikkoman cooks up mobile strategy to drive in-store sales

Published: November 23, 2011

Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.

SMS case study - Skinny Water

Published: November 14, 2011

See how Skinny Water increased its database via an SMS campaign.

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers

Published: November 4, 2011

Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.