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Tag: SMS


Total Results: 687

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SMS KPIs: 7 ways to measure and optimize your program
Published: March 1, 2017
By Melinda Krueger

Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?

Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Email, push and SMS: Integrated or independent?
Published: December 23, 2016
By Melinda Krueger

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

4 ways retailers can engage holiday shoppers via SMS
Published: December 19, 2016
By Michael Pellegrino

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

How text marketing can help court and maintain customer loyalty
Published: December 13, 2016
By Alexa Lemzy

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

SMS helps retailers with sales and customer engagement
Published: November 1, 2016
By Andy Shirey

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

SMS is not email
Published: October 24, 2016
By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

How brands can make their SMS list exclusive
Published: October 7, 2016
By Dan Slavin

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

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