Tag: SMS

Total Results: 610

How Starbucks is pushing the envelope with SMS, MMS marketing

Published: May 14, 2013

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Marketers overwhelmed by mobile messaging options

Published: May 6, 2013

Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

FedEx rolls out suite of options to better accommodate consumers

Published: April 24, 2013

FedEx is letting package recipients customize deliveries to their homes with its new delivery manager service that spans multiple platforms including mobile.

When is the best time to send a text message?

Published: March 4, 2013

By Tracy Kunzi

Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.

Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign

Published: February 26, 2013

Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

More than 30K unique SMS spam pitches sent to mobile devices per month: report

Published: February 26, 2013

On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.

KFC taps SMS to bolster sweepstakes entries

Published: February 8, 2013

KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

Vans taps MMS to bolster Valentine’s Day initiatives

Published: February 1, 2013

Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.

Hooters pushes deals to further engage SMS consumers

Published: January 29, 2013

Restaurant chain Hooters of America is continuing to keep its opted-in SMS users on their toes with a new message that offers them free wings with a purchase.