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Tag: SMS


Total Results: 678

   Displaying: 1 - 10

Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
Published: May 11, 2016
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

Esurance embraces mobile-based transactional messages to enhance customer service
Published: March 31, 2016
Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts.
SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

How to build an effective SMS program
Published: February 17, 2016
By Dan Slavin

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

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