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Tag: SMS

Total Results: 681

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SMS is not email
Published: October 24, 2016
By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

How brands can make their SMS list exclusive
Published: October 7, 2016
By Dan Slavin

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
Published: May 11, 2016
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

Esurance embraces mobile-based transactional messages to enhance customer service
Published: March 31, 2016
Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts.
SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

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