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Tag: SMS

Total Results: 648

   Displaying: 91 - 100

Coca-Cola exec claims mobile underpins entire Olympic Games strategy
Published: May 21, 2012
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Self magazine SMS-based diet program a win among users
Published: May 21, 2012
Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.
National Cancer Institute taps SMS to urge teens to quit smoking
Published: May 18, 2012
The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Brand Watch: Analyzing Starbucks' mobile blueprint
Published: May 17, 2012
Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.
Personalizing your SMS text marketing campaign
Published: May 17, 2012
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Sunkist ramps up mobile CRM efforts to build stronger brand engagment
Published: May 16, 2012
Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.
Jawa pays $2M-plus to settle premium SMS suit
Published: May 15, 2012
Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.

Use of long codes in US has consequences, says OpenMarket exec
Published: May 7, 2012
Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

Starbucks relies on SMS to help promote Frappuccino Happy Hour
Published: May 4, 2012
Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.
Top 10 SMS campaigns of Q1
Published: April 20, 2012
Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.