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Tag: SMS

Total Results: 643

   Displaying: 91 - 100

Sunkist ramps up mobile CRM efforts to build stronger brand engagment
Published: May 16, 2012
Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.
Jawa pays $2M-plus to settle premium SMS suit
Published: May 15, 2012
Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.

Use of long codes in US has consequences, says OpenMarket exec
Published: May 7, 2012
Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

Starbucks relies on SMS to help promote Frappuccino Happy Hour
Published: May 4, 2012
Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.
Top 10 SMS campaigns of Q1
Published: April 20, 2012
Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.
Hunger Games iPad ad units deliver 5pc click-through rate
Published: April 19, 2012
Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

US Tennis Association expands SMS strategy to drive fan engagement
Published: April 12, 2012
The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

SMS: The new global marketing phenomenon
Published: March 30, 2012
By Llew Claasen

The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.

What to do when a mobile campaign is struggling
Published: March 26, 2012
While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.
Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel
Published: March 23, 2012
NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.
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