Tag: SMS

Total Results: 558

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

What is holding some marketers back from mobile?

Published: March 9, 2011

By Jeff Hilimire

Mobile ad spending nationwide may grow by 80 percent this year and reach $1 billion, but $1 billion is an imperceptible dent in the total global ad spending of nearly $450 billion.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

Macy’s bolsters designer sales via in-store mobile integration

Published: February 25, 2011

Macy’s Inc. is using SMS and mobile bar codes to let shoppers get backstage access to the latest spring fashion trends and view video content from their favorite designers.

Donna Karan incorporates SMS into mobile app to encourage usage - Luxury Daily

Published: February 16, 2011

Luxury Daily today - Donna Karan incorporates SMS into mobile app to encourage usage; Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Mobile commerce to give way to mobile-enabled commerce?

Published: January 25, 2011

By Patrick Collins

Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.