Tag: SMS

Total Results: 610

3 strategies for brands to create SMS campaigns

Published: October 7, 2011

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

US Cellular in-venue SMS initiative results in 40,000 interactions

Published: September 30, 2011

U.S. Cellular’s SMS initiative during Summerfest 2011 increased 37 percent from last year’s program at the music festival, resulting in 40,000 text messages sent.

SMS usage skyrocketing: Pew Internet study

Published: September 22, 2011

A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.

Fox, NBC barred from text-to-win sweepstakes as part of settlement

Published: September 20, 2011

Fox, NBC and other media companies will be barred from offering certain types of text-to-win sweepstakes as part of the settlement for a class action lawsuit in California.

Mobile marketing for publishers: getting the basics right

Published: September 15, 2011

By Terry McCusker

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

CBS exec: SMS more valuable than QR codes

Published: September 14, 2011

Broadcast network CBS has opted for SMS calls to action as opposed to QR codes within its print advertisments to draw in primetime viewers.

Taking marketing campaign integration a step further with mobile commerce

Published: September 14, 2011

By Cynthia Fedor

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.

Hooters bolsters social media connections with QR code initiative

Published: September 12, 2011

Restaurant chain Hooters of America is proving that it is a force to reckon with in the mobile space via a new campaign that uses mobile bar codes and social media to further drive brand awareness.

Do messaging apps pose a threat to carriers and marketers?

Published: September 12, 2011

While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.

Apps not going to be large source of revenue during holidays: Ogilvy exec

Published: September 9, 2011

NEW YORK – When it comes to mobile holiday marketing, brands should focus on in-store drivers due to the emotional factor involved with buying gifts for loved ones, according to a speaker at the Mobile Marketing Summit 2011.