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Tag: SMS


Total Results: 644

   Displaying: 11 - 20

Making SMS a fashionable option for brands
Published: January 3, 2014
By Eric Lazar

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Reinventing SMS for the holidays
Published: November 25, 2013
By Lauren DeLisa Coleman

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.

SMS must evolve or risk disappearing completely: report
Published: November 13, 2013
Revenue from SMS messaging at wireless carriers will decline by $23 billion over the next five years as over-the-top messaging applications such as WhatsApp continue to gain in popularity, according to a new report from Informa Telecoms & Media.

TCPA petition filed with FCC to support mobile messaging
Published: November 5, 2013
By Jack Philbin

The uncertainty over the FCC's TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

A lawyer’s take on the TCPA amendments for calling and texting
Published: October 25, 2013
By William Heberer

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

Trusting instincts for consumer demand over so-called best practices
Published: October 21, 2013
By Melinda Krueger

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

What your service provider is not telling you about new TCPA rules for SMS/MMS marketing
Published: October 17, 2013
By Michael Ahearn

Many "Armageddon dates" have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

Panic not necessary for compliant SMS messaging programs
Published: October 11, 2013
By Tim Miller

There is a small minority of marketers that is interpreting the new TCPA rules to imply that everyone must start over and re-opt-in everyone in their database, essentially wiping out years of investment in MMA- and CTIA-compliant, consumer-centric, best-practice marketing.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
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