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Tag: SMS


Total Results: 648

   Displaying: 21 - 30

Trusting instincts for consumer demand over so-called best practices
Published: October 21, 2013
By Melinda Krueger

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

What your service provider is not telling you about new TCPA rules for SMS/MMS marketing
Published: October 17, 2013
By Michael Ahearn

Many "Armageddon dates" have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

Panic not necessary for compliant SMS messaging programs
Published: October 11, 2013
By Tim Miller

There is a small minority of marketers that is interpreting the new TCPA rules to imply that everyone must start over and re-opt-in everyone in their database, essentially wiping out years of investment in MMA- and CTIA-compliant, consumer-centric, best-practice marketing.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
Coca-Cola enlists mobile Web, SMS for American Music Awards promotion
Published: September 23, 2013
Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.

Boston public schools leverage SMS to combat bullying
Published: September 9, 2013
Public schools in Boston have launched a two-way texting service that seeks to prevent bullying by giving students a confidential way to communicate with school officials.
Ad Council boosts chronic absenteeism campaign with SMS tracker
Published: September 3, 2013
The Ad Council and United States Army have teamed up for a new public service campaign that leverages SMS to help parents chart the impact of their children’s school absences on academic success.

Is texting going extinct?
Published: August 27, 2013
By Tom Cotney

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Published: August 23, 2013
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.