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Tag: SMS


Total Results: 661

   Displaying: 21 - 30

How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
Better calls-to-action, content propel next-generation SMS segmentation
Published: May 27, 2014
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
Published: March 25, 2014
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
Mobile for nonprofits: Ten tips to compete in a corporate world
Published: March 6, 2014
By R.J. Talyor

As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.

Chipotle boosts SMS database to debut original video series
Published: February 20, 2014
Chipotle is coordinating the launch of a new original video series with a mobile sweepstakes that leverages SMS to keep viewers tuned in.
Pepsi anchors Oscars promotion with SMS
Published: January 23, 2014
Pepsi continues to rely on mobile to activate its paper products with a new SMS-triggered sweepstakes that gives fans a chance to win a trip to celebrate the upcoming 86th Academy Awards show.
Geico taps Reader’s Digest SMS program to mobilize print ads
Published: January 22, 2014
Advertisers such as Geico, Nature’s Bounty and others are taking advantage of a new SMS program from Reader’s Digest, enabling readers of the print magazine to respond to advertisers’ offers from their mobile phones.

Making SMS a fashionable option for brands
Published: January 3, 2014
By Eric Lazar

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Reinventing SMS for the holidays
Published: November 25, 2013
By Lauren DeLisa Coleman

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.

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