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Tag: SMS


Total Results: 647

   Displaying: 31 - 40

Syniverse exec: Preventing spam creates safe space for marketers
Published: August 8, 2013
As the mobile messaging ecosystem is experiencing a growth in spam SMS and MMS, giving marketers a space that is regulated and secure will be key in helping brands maintain a legitimate connection with consumers.
Battle for advertising consistency in digital era
Published: July 30, 2013
By Isaac Naor

Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.

Red Bull elevates mobile strategy with retail promotion using SMS, QR codes, gaming
Published: July 23, 2013
Red Bull’s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition.

Chipotle leverages SMS to offer exclusive hints in time-sensitive promo
Published: July 19, 2013
Chipotle is using mobile, social and Web to build up its SMS database while also doling out clues for a campaign that celebrates its 20th birthday.
7-Eleven takes multichannel route for summer Snapple campaign
Published: June 11, 2013
7-Eleven is using a combination of different channels to drive in-store traffic and celebrate National Iced Tea Day.


7-Eleven drives app downloads via product call-to-action
Published: June 6, 2013
7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download the company's latest application and get exclusive coupons and offers.

Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion
Published: June 3, 2013
Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

How Starbucks is pushing the envelope with SMS, MMS marketing
Published: May 14, 2013
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

Common sense rules in LA Lakers text message lawsuit
Published: May 14, 2013
By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

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