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Tag: SMS


Total Results: 643

   Displaying: 41 - 50

KFC taps SMS to bolster sweepstakes entries
Published: February 8, 2013
KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.



Vans taps MMS to bolster Valentine’s Day initiatives
Published: February 1, 2013
Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.
Hooters pushes deals to further engage SMS consumers
Published: January 29, 2013
Restaurant chain Hooters of America is continuing to keep its opted-in SMS users on their toes with a new message that offers them free wings with a purchase.
MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
Why SMS marketing is not dying
Published: January 17, 2013
By Michele Turner

Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.

Announcing winners of the 2012 Mobile Marketer Awards
Published: January 2, 2013
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Starbucks is 2012 Mobile Marketer of the Year
Published: December 31, 2012
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
How to create effective iPhone-targeted SMS campaigns
Published: December 11, 2012
While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

Heineken garners more than 15,000 opt-ins via multichannel effort
Published: December 11, 2012
Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.
How retailers can increase sales with mobile messaging
Published: December 11, 2012
By Tim Ritchie

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

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