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Tag: SMS


Total Results: 646

   Displaying: 41 - 50

When is the best time to send a text message?
Published: March 4, 2013
By Tracy Kunzi

Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.

Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign
Published: February 26, 2013
Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.
More than 30K unique SMS spam pitches sent to mobile devices per month: report
Published: February 26, 2013
On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.
KFC taps SMS to bolster sweepstakes entries
Published: February 8, 2013
KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.



Vans taps MMS to bolster Valentine’s Day initiatives
Published: February 1, 2013
Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.
Hooters pushes deals to further engage SMS consumers
Published: January 29, 2013
Restaurant chain Hooters of America is continuing to keep its opted-in SMS users on their toes with a new message that offers them free wings with a purchase.
MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
Why SMS marketing is not dying
Published: January 17, 2013
By Michele Turner

Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.

Announcing winners of the 2012 Mobile Marketer Awards
Published: January 2, 2013
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Starbucks is 2012 Mobile Marketer of the Year
Published: December 31, 2012
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
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