Tag: SMS

Total Results: 610

Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative

Published: June 5, 2012

Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.

San Diego Chargers tackle fan engagement with pumped-up SMS strategy

Published: May 30, 2012

The San Diego Chargers team is revamping its mobile messaging strategy with the goal of making it more interactive and enhancing the overall fan experience.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Self magazine SMS-based diet program a win among users

Published: May 21, 2012

Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.

National Cancer Institute taps SMS to urge teens to quit smoking

Published: May 18, 2012

The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Personalizing your SMS text marketing campaign

Published: May 17, 2012

By
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Sunkist ramps up mobile CRM efforts to build stronger brand engagment

Published: May 16, 2012

Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.

Jawa pays $2M-plus to settle premium SMS suit

Published: May 15, 2012

Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.