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Tag: SMS


Total Results: 650

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MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK Ė A MillerCoors executive at Mobile Marketerís Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
Why SMS marketing is not dying
Published: January 17, 2013
By Michele Turner

Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.

Announcing winners of the 2012 Mobile Marketer Awards
Published: January 2, 2013
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Starbucks is 2012 Mobile Marketer of the Year
Published: December 31, 2012
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
How to create effective iPhone-targeted SMS campaigns
Published: December 11, 2012
While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

Heineken garners more than 15,000 opt-ins via multichannel effort
Published: December 11, 2012
Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.
How retailers can increase sales with mobile messaging
Published: December 11, 2012
By Tim Ritchie

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition Ė reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

FCC ruling on text messages paves way for bigger commitment to mobile marketing
Published: December 3, 2012
A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.

SMSí biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Papa Johnís SMS practices could cost it over $250M in damages
Published: November 15, 2012
Papa Johnís faces a class action suit over text messages allegedly sent to customers not interested in receiving such communications, with damages potentially reaching more than $250 million.

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