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Tag: SMS

Total Results: 670

   Displaying: 51 - 60

Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Published: August 23, 2013
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

Whatís working in mobile this summer
Published: August 12, 2013
By Jeff Hasen

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the mediumís promise.

Syniverse exec: Preventing spam creates safe space for marketers
Published: August 8, 2013
As the mobile messaging ecosystem is experiencing a growth in spam SMS and MMS, giving marketers a space that is regulated and secure will be key in helping brands maintain a legitimate connection with consumers.
Battle for advertising consistency in digital era
Published: July 30, 2013
By Isaac Naor

Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.

Red Bull elevates mobile strategy with retail promotion using SMS, QR codes, gaming
Published: July 23, 2013
Red Bullís mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition.

Chipotle leverages SMS to offer exclusive hints in time-sensitive promo
Published: July 19, 2013
Chipotle is using mobile, social and Web to build up its SMS database while also doling out clues for a campaign that celebrates its 20th birthday.
7-Eleven takes multichannel route for summer Snapple campaign
Published: June 11, 2013
7-Eleven is using a combination of different channels to drive in-store traffic and celebrate National Iced Tea Day.

7-Eleven drives app downloads via product call-to-action
Published: June 6, 2013
7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download the company's latest application and get exclusive coupons and offers.

Coca-Colaís vitaminwater leverages SMS for free concert ticket promotion
Published: June 3, 2013
Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

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