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Tag: SMS


Total Results: 62

   Displaying: 51 - 60

Texting and the presidential elections
Published: April 7, 2008
By Scott Hornstein

Mobile marketing is tailor-made for political campaigns, giving them the ability to put a compelling message in each individual’s hand.

SMS is dominant mobile service beyond voice: Study
Published: March 28, 2008
A new study claims that brand recall for mobile advertising was up 20 percent in the first quarter.

China Mobile apologizes for spreading unsolicited text messages
Published: March 24, 2008
China Mobile apologized to its 200 million subscribers for the spread of unsolicited text messages sent to what seems to be almost half of the country’s mobile phones.



Diet.com launches “Nutrition on the Go” via mobile
Published: March 18, 2008
Nutritional advice Web site Diet.com debuted a SMS service called “Nutrition on the Go.”
Implementing text promotions for quick service restaurants
Published: March 17, 2008
By Robert J. Wesley

Market researcher Gartner recently confirmed that one in five U.S. consumers are open to receiving promotions on their phones. For us in the mobile industry, this is not surprising news.

Review2Buy, Wine Review Online partner – drink up!
Published: March 7, 2008
Review2Buy Inc. has partnered with Wine Review Online to bring mobile phone users wine reviews and recommendations as well as local and online price comparisons at the point of purchase.
Study: 58M mobile subscribers see ads on phone
Published: March 6, 2008
A new study claims that 23 percent of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days.
SMS ads change voter attitudes to presidential candidates: Survey
Published: February 5, 2008
Mobile entertainment community Limbo ran SMS advertising campaigns for leading Democratic presidential candidates Hillary Clinton and Barack Obama.
Class actions against premium SMS sweepstakes promos to stay
Published: January 30, 2008
By Andrew B. Lustigman

Contests incorporated into popular television shows such as “American Idol,” “Deal or No Deal” and “The Apprentice” have generated lawsuits by people claiming the contests are illegal lotteries.

Nielsen: 46M mobile data users conduct mobile search
Published: January 17, 2008
An estimated 46.1 million mobile data users in the United States used mobile search functions in the third quarter of last year.
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