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Tag: SMS

Total Results: 687

   Displaying: 51 - 60

Chipotle boosts SMS database to debut original video series
Published: February 20, 2014
Chipotle is coordinating the launch of a new original video series with a mobile sweepstakes that leverages SMS to keep viewers tuned in.
Pepsi anchors Oscars promotion with SMS
Published: January 23, 2014
Pepsi continues to rely on mobile to activate its paper products with a new SMS-triggered sweepstakes that gives fans a chance to win a trip to celebrate the upcoming 86th Academy Awards show.
Geico taps Readerís Digest SMS program to mobilize print ads
Published: January 22, 2014
Advertisers such as Geico, Natureís Bounty and others are taking advantage of a new SMS program from Readerís Digest, enabling readers of the print magazine to respond to advertisersí offers from their mobile phones.

Making SMS a fashionable option for brands
Published: January 3, 2014
By Eric Lazar

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Reinventing SMS for the holidays
Published: November 25, 2013
By Lauren DeLisa Coleman

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.

SMS must evolve or risk disappearing completely: report
Published: November 13, 2013
Revenue from SMS messaging at wireless carriers will decline by $23 billion over the next five years as over-the-top messaging applications such as WhatsApp continue to gain in popularity, according to a new report from Informa Telecoms & Media.

TCPA petition filed with FCC to support mobile messaging
Published: November 5, 2013
By Jack Philbin

The uncertainty over the FCC's TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

A lawyerís take on the TCPA amendments for calling and texting
Published: October 25, 2013
By William Heberer

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

Trusting instincts for consumer demand over so-called best practices
Published: October 21, 2013
By Melinda Krueger

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

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