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Tag: SMS


Total Results: 644

   Displaying: 61 - 70

Carolina Panthers leap into mobile with SMS program to drive fan engagement
Published: October 2, 2012
NFL's Carolina Panthers team is upping its mobile game with a new program leveraging SMS to drive interactions with fans when they are in the stadium, as well as once they have left.

Overcoming hurdles in SMS
Published: September 27, 2012
SMS is often dismissed by marketers because it lacks the glitz and glamour that augmented reality or QR codes exude. However, it is still arguably the best medium companies can use to move their business forward.
Multichannel approach imperative to mobileís success
Published: September 18, 2012
Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.
Clorox implements text-to-vote program to drive engagement
Published: August 29, 2012
Clorox is using SMS as part of its Power a Bright Future campaign that helps keep families healthier inside and outside the home.
Avoid this $47M mobile marketing mistake
Published: August 28, 2012
By Greg Hickman

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

5 common mobile marketing mistakes
Published: August 27, 2012
Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience.

Three quarters of businesses donít understand mobile messaging
Published: August 27, 2012
By Darren Daws

Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.

Brand Watch: Targetís multichannel mobile approach
Published: August 20, 2012
Not many marketers have a solid mobile strategy and retail giant Target is among the select few that truly understands that taking a multichannel approach is critical in driving engagement and sales.
Collecting mobile numbers: Itís all about brand engagement
Published: August 14, 2012
By Kalin Kassabov

For many consumers, mobile devices are the last fortress of privacy Ė the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.

Top doís and doníts of SMS
Published: August 13, 2012
SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins.
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