Tag: SMS

Total Results: 610

Starbucks relies on SMS to help promote Frappuccino Happy Hour

Published: May 4, 2012

Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.

Top 10 SMS campaigns of Q1

Published: April 20, 2012

Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

SMS: The new global marketing phenomenon

Published: March 30, 2012

By Llew Claasen

The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.

What to do when a mobile campaign is struggling

Published: March 26, 2012

While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.

Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

Published: March 23, 2012

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.

Sumotext exec: SMS helps kick-start conversations

Published: March 23, 2012

NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

How brands should mine an SMS database

Published: March 15, 2012

Although SMS is the mobile channel with the greatest reach, it can be a challenge for brands and marketers to find ways to personalize and tailor programs.

Reese’s runs SMS program to interact with basketball fans

Published: March 13, 2012

Hershey’s Reese’s candies is using SMS to let sports fans vie for a trip to the upcoming 2013 NCAA Men's Final Four game on their mobile devices.